Why care about being sustainably conscious?
Awareness of the enormous negative impact of the fast fashion industry is gaining momentum. However, it would be fair to say most consumers and businesses find the enormity of the issue overwhelming and are unsure of how they can make a difference.
Organic, sustainable, biodegradable, fair trade, ethical, inclusive, transparent, traceability, compostable….
With sustainable business practices becoming somewhat of a marketing trend and more often than not that of greenwashing, these terms floating around can become overwhelming to the point where businesses don’t know where to start or what practices are best suited to them.
Aside from the obvious reasons of caring for our world, there are more reasons for bettering business practices to make the least amount of impact:
connecting with the increasingly values driven consumer
remaining competitive among a competitive and overcrowded industry
“Most of the damage we cause to the environment is a result of our own ignorance. We go about blindly doing unnecessary damage because we are uncurious. Uncovering problems and ultimately finding solutions require asking lot of questions.”
Yvon Chouinard - Founder of Patagonia
Clothes Minded is passionate about creating change and making a positive difference in the garment industry. Let’s use business to inspire and implement solutions to the environmental crisis.
Consulting
Clothes Minded has worked with a wide range of local brands at different stages of development, helping to bridge the gap between initial concept and manufacturing, with sustainability at the forefront of every project.
Ellen brings extensive knowledge and experience across:
Development of sustainability values and goals
Circular design principles
Sample construction and design development
Fabric and trim sourcing
Tailored manufacturing sourcing (Australia and overseas)
Project and collection planning and management
Sustainability impact reporting and strategy development
Sustainability communications
Clothes Minded is now pivoting towards education, with a focus on developing eBooks, guides, and practical toolkits to empower businesses to take ownership of their sustainability journey.
Moving forward, Clothes Minded will continue to take on a small number of consulting clients and may also offer workshops.
PAST WORK
Examples of past work.
Section of sustainability goals/strategy provided for start-up, Jos.
Section of sustainability goals/strategy provided for start-up, The One Six
Section of sustainability strategy provided for start-up, Joaen
EBOOK
Coming very soon.