Why care about being sustainably conscious?
Awareness of the enormous negative impact of the fast fashion industry is gaining momentum. However, it would be fair to say most consumers and businesses find the enormity of the issue overwhelming and are unsure of how they can make a difference.
Organic, sustainable, biodegradable, fair trade, ethical, inclusive, transparent, traceability, compostable….
With sustainable business practices becoming somewhat of a marketing trend and more often than not that of greenwashing, these terms floating around can become overwhelming to the point where businesses don’t know where to start or what practices are best suited to them.
Clothes Minded will work with you and your business to gain clarity in pursuit of your sustainability goals. With insight into your business practices and supply chain, opportunities to create positive impact can be identified and actioned, and communications/marketing strategy employed that engages and informs.
Aside from the obvious reasons of caring for our world, there are more reasons for bettering business practices to make the least amount of impact:
connecting with the increasingly values driven consumer
remaining competitive among a competitive and overcrowded industry
“Most of the damage we cause to the environment is a result of our own ignorance. We go about blindly doing unnecessary damage because we are uncurious. Uncovering problems and ultimately finding solutions require asking lot of questions.”
Yvon Chouinard - Founder of Patagonia
Clothes Minded is passionate about creating change and making a positive difference in the garment industry. Let’s use business to inspire and implement solutions to the environmental crisis.
The Process
FREE INITIAL CONSULT
Clothes Minded is based in Brisbane, Australia.
If an in-person meeting is not possible we can organise a Google Meet call.
During the initial consult:
Provide more background on CM
Discuss general sustainability goals
Discuss any other relevant business information
IMPACT REPORT
Clothes Minded will provide an impact report, highlighting key areas for improvement utilising the United Nation SDG’s as guide.
STRATEGY AND ACTION
Clothes minded will provide creative and tailored strategies that can effectively integrate sustainability in a holistic way that aligns with your business goals and journey.
Depending on requirements Clothes Minded will then implement and action some and or all of practices discussed.
Providing you with a bespoke sustainability strategy, will set you clear on your path and allow you to share this with your customers. Clothes Minded can assist with the development of relevant industry copy for websites and social media to ensure the language used is impactful and reflective of your values and goals.
PAST WORK
Examples of past work.
Section of sustainability goals/strategy provided for start-up, Jos.
Section of sustainability goals/strategy provided for start-up, The One Six
Section of sustainability strategy provided for start-up, Joaen
WORKSHOPS
Coming very soon.